Nowadays, we see people scrolling through social media on their phones all the time on their screen. One of the most social media platforms is Instagram. Instagram Impressions is the number of times your post has been seen on Instagram.is a sophisticated mobile application based platform where you can see short video clips, share pictures, connect with friends, and keep up-to-date with celebrities and follow them. It is a key feature of Instagram that the more people follow your account, the more popularity it gets. This might be a very simple thing, but when it comes to business accounts on Instagram, it gives your posts much more boost and highlights your videos as the most shown ones in scroll feed. There is also a mechanism which is related to revenue generation by the more boosts your videos get. However, online sales can also be increased of real products by reaching out to people. So what exactly is reach and is it the same as Instagram impressions? Well, impressions can be a part of reach, but reach is not impressions. Reach means the number of people to whom your post was shown to whereas impressions is the number of times your post was viewed. So impressions can be any number of times post has been viewed even by the same number of people. Let’s dig into the concept of impressions even more and how to increase them?
 

So what exactly are impressions on Instagram?

The number of times your post gets viewed on Instagram feed is simply impressions. For example, if five people view your post, the number of reach is five. But if these same five people view your post twice, the impressions will be counted as ten.
 

How can we increase impressions?

1. Find optimal posting time
   Posting your video or images on the time when your audience is expected to be most active on Instagram is very crucial. It depends on the type of account our have. For example, if your account handle is food related, posting a dinner image in morning will generate fewer impressions than posting it right when you are having dinner at any hi-end restaurant.
    
2. Experiment with your content
   According to multiple studies conducted regarding Instagram it has been notices that there is a trend of pictures getting more engagement than videos. However, according to News Whip, this engagement is due to more likes and viewership whereas recent studies have shown that videos get more comments. So pictures do get more engagement overall, videos get more comments.
    
3. Increase engagement by asking more questions
   Studies are underway whether more commenting pushes the algorithm to put the most commented post on top as it takes more effort to comment rather like. Therefore, activities such as hosting contests and encouraging people in comments such as giveaways, adding call-to-action or learn more button below an ad/ picture, asking a fun question, etc is all part of increasing engagement which definitely increases impressions.
    
4. Go live on Instagram
   By going live, you appear very prominently on the feed on the top. Your profile picture appears enlarged too. A social media examiner Michael Stelzner put forward that when people go live more often, their content gets more publicity as their impressions increase a lot. So people also go to their profile to see their other content, again adding to impressions.
    
5. Use Instagram ads
   Instagram ads do not cost much so they are a good medium to increase impressions. Secondly, since Instagram claims to have 700 milliom users which means this community is huge and highly active. This implies that ads are a very good medium to increase viewership or impressions. Instagram ads are well designed and not flooded like other mediums as account holders can choose what type of audiences their ads should be shown to, which makes users more likely to view them as a part of good video clip, making people more unlikely to skip due to being overwhelmed.

All these techniques and tricks help get more impressions which results in more post popularity organically for your Instagram account handle.